Toyota Motor Corp. is soliciting published and movie testimonials from 10,000 hybrid house owners. While hybrid entrepreneurs only symbolize much less than 2 p.c of the all round car income market, Toyota is passionate about them. The automaker thinks that customer testimonies can attract extra prospects.
One particular of the clients who have offered Toyota hybrid testimonial is Craig, a Los Angeles-centered Prius proprietor. Together with other hybrid proprietors who have presented their testimonies, Craig is now on toyota.com/hybrids internet site. Other buyer testimonials will make their way into broadcast places.
Peter Kang, inventive director of emerging technologies at Saatchi & Saatchi, Los Angeles, Toyota’s principal agency, said he is now editing this sort of footage for future advertisement campaigns. “These spots will be basically the very same written content as on the web-site, only in a different format. It is really quick to discover individuals who are passionate for their hybrids, and these men and women will listing their factors for proudly owning or getting interested in hybrid engineering. These individuals will be element of 15-2nd spots and they give quite truthful answers about what life is about and how this auto is important to them,” Kang explained.
Automobile analysts are warning the automaker about the effects of the move. Chevrolet had ventured in identical effort and hard work with its Tahoe regretably it stumbled on the way. “It would make the men and women anxious to permit the consumer to get into this, but we observe and filter the blogs,” claimed Gregg Benkendorfer, Toyota’s countrywide manager of interactive marketing. “We will not edit, but we filter the previous point we need is a video clip by some person with his girlfriend draped across a Prius.”
Toyota is the greatest when it comes to hybrid vehicle manufacture. To keep this standing, the automaker intends to unveil a hybrid-only model in 2009. Asahi Shumbun, a Japanese newspaper, before noted that the design will be a midsize sedan with a 2.5- to 3-liter-motor, larger than that of the 1.5-liter Prius hatchback. The latter is Toyota’s initial hybrid vehicle. It is known for its cutting-edge Toyota sections for Prius. The model will be supplied to the American hybrid sector that prefers even bigger vehicle engines.
Asahi Shumbun also claimed that Toyota will also be looking at other hybrid-only designs like the minivan and the station wagon. In this regard, the automaker is creating a new hybrid program that is extra economical. It will be set up on Prius and other hybrid sedans.